Coldwell Banker Premier Realty introduces New Online Innovation and Rolls Out New Agent Education Platform
CBPR Unveils a Host of Innovation, educational opportunities, and continues Summer success
Posted: August 05, 2015 by Coldwell Banker Premier Realty
Coldwell Banker Premier Realty (CBPR) continued its momentum through June of 2015. A plethora of new online innovations were deployed throughout the company by the CBPR Marketing & Creative Services Department and tech partner, realistiQ. Following CBPR’s bolstered online presence is CBPR’s markedly successful sale and listing trend. June saw 367 sales and 163 listings, and to date July already has 71 sales and 24 listings. CBPR anticipates this high level of productivity continuing through the summer months, as the market has demonstrated a trend with demand and overall activity sparking around luxury condominiums and high-rise living. Both www.lasvegashomes.com and agent websites received upgrades to their designs and are now “easily managed” through iQ Web--a realistiQ owned content management system (CMS). Both lasvegashomes.com and agent web sites offer property search functionality as well as a home valuation tool and much more. lasvegashomes.com also offers the ability to sign up and receive periodic reports generated by CBPR’s strategic services department.
CBPR agent and company e-marketing systems have also received enhancements. realistiQ has simplified the process to send emails from its e-marketing system contained within iQ Office, and the CBPR marketing team has provided a boost in the variety of email content available to agents. In addition to e-marketing content, the marketing department also began publishing a multitude of educational articles for realtors and the public on the CBPR blog at www.lasvegashomes.com/blog. These blogs will be pushed to all agent websites without penalization from Google. With these enhancements and the ongoing application assistance classes for agents addressing nearly every aspect of utilizing the new software to maximize its potential, CBPR continues to empower its agents through IQ Office which creates a one-stop-shop for their personal blog, email-marketing management, and lead-statistics. In conjunction with the technology’s implementation, empowerment of a different grain surfaced at CBPR with a female self-defense class June 12. It focused on women protecting themselves in potentially dangerous situations, on and off the job, and educated over 50 agents and staff.
In addition to the new lasvegashomes.com, a separate website for Strategic Services, www.commercialrealestatevegas.com, was deployed by CBPR’s marketing department to bring CBPR’s commercial listings to the digital front. The web site also showcases other Strategic Services offerings such as Market iQ, a custom reporting service, among other services such as developer and investor services. Coldwell Banker Premier Realty will continue to reinforce its reputation for creating market-savvy agents over the foreseeable future as it approaches the launch of a direct mail geo-farming initiative in August. This initiative will enable CBPR agents to target the areas of Las Vegas they specialize in--helping maximize their success and their client’s experience.
“People are going to be seeing a lot more of us and our agents”, stated Jesse Olive, Director of Marketing & Creative Services of CBPR. “We and our agents offer superb service, backed by unmatched training and technology, and the people of Las Vegas need to know more about how we can help them with all of their residential needs whether it is buying or listing a single-family home, a high rise, a luxury property, a commercial property, deal sourcing, the list goes on.”
Olive elaborated on CBPR’s focus on luxury and high rise real estate in Las Vegas, “We are focusing more heavily, but not only, on luxury and high rise properties in Las Vegas for a number of reasons. The buyer can get substantially more in luxury and urban high rise properties per sq. ft. in Las Vegas, than they can in most cities internationally, so that along with the surging economy and development in Las Vegas has created a global interest--especially among the affluent. Additionally, we have a number of agents who are successfully listing high rise properties and utilizing the resources that Coldwell Banker Previews and CBPR provides them to give them and their clients the competitive edge. We have a global network of Previews luxury Real Estate Agents who bring potential buyers to the table, and I actually just accompanied a number of agents to a Coldwell Banker Previews class in Indian Wells, California.”
One of Coldwell Banker Premier Realty’s most prestigious luxury listings on the market is listed by top producing luxury agent, Diane Varney, and happens to be the home of CEO of Steelman Partners and architect of Resorts World, Paul Steelman. The 7,123 sq/ft Italian-inspired villa located in Canyon Gate at 8608 Scarsdale Dr, Las Vegas, NV 89117 was designed by the architect himself and took a full two years to construct. Varney will be holding an open house July 25, 2015. For more information on the open house, email Diane at firstname.lastname@example.org
About Coldwell Banker Premier Realty
Coldwell Banker Premier Realty in Las Vegas, Nevada is ranked among the nation's leading real estate brokers in sales and innovation as well as the top 1% of Coldwell Banker companies nationwide. CBPR, acquired by Bob and Molly Hamrick in 1998, has three offices in Southern Nevada (Summerlin, Henderson and Centennial Hills) and presently engages over 230 agents. In addition, Bob Hamrick served as senior vice president and broker of City Center Realty Corporation and is recognized nationwide as an expert on the Las Vegas real estate community.